Kims Deli Market Branding Project

PROJECT DURATION | 2022 OUTPUT | Brand identity, Art directing, Web design, Package design, VMD, Print matters, SNS, ETC..

Kim’s Deli wanted the atmosphere and food culture related to California in downtown Seoul, centering on the persona of a deli market opened by Kim, who returned from San Francisco. Starting from California Bear Flag, the brand was developed by using a playful bear as a symbol and introducing stories about San Francisco’s attractions, so that customers can feel kitsch mood in the store.