Mind the Gap Branding Project

PROJECT DURATION | 2021 OUTPUT | Brand identity, Art directing, Web design, Package design, VMD, Print matters, SNS, ETC..

In the era of COVID-19, demand on spaces where people can enjoy an exotic atmosphere in downtown Seoul had been increasing, instead of traveling abroad. MIND THE GAP aims to give guests a new pleasure to an exotic meal in a bar space, which seems to have moved the entire station of Baker Street in London. For the brand develpment, the view of the bar which was the most eye-catching spot in the restaurant was used as the main key visual to add a vintage mood. In addition, elements reminiscent of London were also utilized.