Demar3 Promotion Package Project

PROJECT DURATION | 2020-2021 OUTPUT | Brand identity, Package design, Print matters, Brochures

For the Korean holiday of Chuseok, I created a promotional package for DEMAR3. I developed patterns using traditional shapes and lines to highlight the brand's solid image with well-executed finishing. The final design, which was selected from various options, reduces inventory risk and covers the product line that varies from event to event, making it suitable for use during every holiday and promotional campaign. Additionally, the design can be safely shipped without a buffer mold, as tracing paper is used instead. The package features a four-stage cover with magnets applied to the joints and a support structure that allows the lid to move freely when the lower part of the box is secured.